Civil Rights Movement 2019

Civil Rights Mural, Atlanta, Georgia. Photo credit: Georgia USA

Civil Rights Mural, Atlanta, Georgia. Photo credit: Georgia USA

6-days / 5-nights ITMI Signature Master Class

Civil Rights Movement: Its Legacies & Musical Impact of a Generation

NOVEMBER 5 – 10, 2019

This Master Class is open to all Tour Directors, Group Leaders, Guides, Industry Professionals, Family & Friends.


This educational and emotionally moving tour will open your eyes and tug at your heartstrings. Be prepared to learn new lessons about Civil Rights in the United States and uncover historical and cultural facts that have long gone unsung. Moments in history will come alive and you will relive the times and music that changed America forever, while gaining new insights about cultural awareness and sensitivity. The music of the era crossed genres, gave people a voice and something to share. It was no coincidence that rock ‘n’ roll and the civil rights movement started at the same time. Learn about musical legends who overcame racial and socioeconomic barriers to create an impact on America’s music and its influence on the culture of a generation. Learn about the human stories that make America the incredible land that it is today and how to showcase a part of our country’s population that has been amazingly resilient and incredibly strong through difficult times and exciting change.

ITMI is thrilled to offer this Master Class opportunity, open to all Tour Directors, Guides & other Industry Professionals, Family & Friends.

“If B.B King, Elvis Presley, Johnny Cash and Otis Redding ever walked into a bar together, it happened in Memphis”, Beale Street Music…

PricING Includes

5 Nights Accommodations

  • Overnights in Little Rock, Memphis, Birmingham, Montgomery and Atlanta

Meals & Special Events

  • Welcome Wine Tasting

  • 5 Breakfasts

  • Two Dinners

Sightseeing & Transportation

More than 18 site entrance fees / tours / museums are included

  • Little Rock: Clinton Library, Little Rock City Tour, Central High School, Little Rock 9 Memorial, Daisy Bates House and Historic Dyess Colony

  • Memphis / Tupelo: National Civil Rights Museum, Beale Street and Slave Haven Underground Railroad

  • Birmingham / Selma: 16th Street Baptist Church, Civil Rights Institute, Edmund Pettis Bridge and Voting Rights Museum

  • Montgomery / Tuskegee: Legacy Museum & Memorial, Civil Rights Memorial, Alabama State Capitol, home of Tuskegee Airmen, George Washington Carver and Booker T. Washington.

  • Atlanta: Carter Center and Martin Luther King, Jr. National Historic Park

  • Motorcoach transportation for all listed activities

  • Motorcoach drop off to Atlanta Airport (we suggest departing flights on 11/10 at 4:00pm or after)

  • Two ITMI Certified Tour Directors

Not included

  • Flights (assistance can be provided if needed) and associated Baggage Fees and Mini Bars in Hotels

  • Arrival transfer in Branson

  • Gratuities for waitstaff, housekeeping, local guides, tour directors and driver

  • Meals not listed

  • Transportation beyond included activities and in free time

  • Travel insurance

Space is limited to 52 passengers. Once confirmed, we will provide you with all necessary details and documents.


(payment plans available)

Share Rate: $1,476

Single Supplement: $400 (limited quantity)

Civil Rights Master Class (Single)


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Civil Rights Master Class (Share)


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  • Itineraries and arranged sightseeing are subject to change at any time due to unforeseen circumstances or circumstances beyond ITMI’s control. Restaurants or hotels may change but stay in same category.

Cancellation Policy

  • Minimum 20 guests must be booked to avoid cancellation.

  • No refund if cancelled after registration, travel insurance is strongly suggested.


CIVIL RIGHTS TRAIL overview itinerary

  • Day 1 Departure from Branson, MO. Arrive in Little Rock, AK to visit the Clinton Presidential Library and finish the day with a Welcome Reception.

  • Day 2 Little Rock City Tour, visit the iconic Central High School, Daisy Bates House, Little Rock 9 Memorial and Historic Dyess Colony: Johnny Cash Boyhood Home and Southern Tenant Farmers Museum before moving on to Memphis, home of the Blues and the National Civil Rights Museum. Enjoy an evening of fun, music and great food on the famous Beale Street and opportunities to visit the Memphis Rock n’ Soul Museum (optional) and Withers Art Gallery (optional) where you will see originals of some of the most important moments in Civil Rights history.

  • Day 3 Before leaving Memphis, we visit the Slave Haven Underground Railroad, an experience never to be forgotten. We will then travel to Tupelo, MS and the birthplace of Elvis Presley before ending our day in Birmingham, Alabama with a hosted dinner by the Birmingham CVB.

  • Day 4 We begin the day with a visit to 16th Street Baptist Church, the amazing Civil Rights Institute where we will learn from the voices of those that lived the journey to “the dream.” Then on to the cradle of the movement, Selma, AL where we will actually walk across the Edmund Pettis Bridge where Dr. King and Congressman John Lewis led a throng of thousands in a march for peace. Next, a visit to the Voting Rights Museum before leaving for Montgomery, AL.

  • Day 5 Start with an emotional and stirring visit to the new Legacy Museum and Memorial, the Civil Rights Memorial and Alabama State Capitol – the centerpiece of so many major events of the civil rights movement. We are on to Tuskegee, AL and the home of the Tuskegee Airmen, George Washington Carver, and Booker T. Washington. We finish the evening with our Farewell Dinner at the historic and local favorite, Mary Mac’s Tea Room since 1945.

  • Day 6 End this amazing tour in Atlanta, GA with a visit to two incredibly important centers: The Carter Center and the Martin Luther King, Jr. National Historic Park followed by departures and airport transfers.

Educational Focus

  • Why teach and tour civil rights locations?

  • What is multiculturalism and why is it important to us as tour directors and operators?

  • How does music not only impact and reflect any era in history but how can we as tour directors / guides incorporate music and media into tours?

  • What are the important sites and stories to include in a civil rights tour?

  • What other sites, locations, music, documentaries and activities might be included in a tour through the South? 

Tour Director/Instructors


Darcel Harris Lee ITMI Certified Tour Director and Sacramento, California based Tour Operator and DMC. This tour will be enhanced by Darcel’s passion for history, for people, and her love of the Deep South. Darcel has led many tours through the South from Nashville to New Orleans and in-between. She has also lived in Tennessee, Alabama, and Georgia. Darcel also owned a meeting planning company that planned and executed some of the largest African American conventions in the country including the National Baptist Convention with 40,000 attendees at their annual conference; the National Medical Association California conferences; and the WRAEP (Western Region Aids Education Project) conferences, workshops and seminars. Having also worked as an award-winning salesperson for the San Diego Convention and Visitors Bureau and built the multicultural tourism market there, Darcel understands tourism and its impact on the cities of the South. She will bring to this Master Class her own brand of humor, behind the scenes stories of overcoming tragedy with triumph, and will teach us the key principles of helping your guests to see this part of America from a new and different perspective while appreciating its beauty and grace.


Carol Kendrick ITMI Lead Instructor, Curriculum & Master Class Development. Prior to working in the travel industry Carol was a teacher and a principal in Arizona for over 32 years. While taking her students on domestic and internationals experiences she was introduced to the International Tour Management Institute (ITMI) and tour directing. Upon her retirement from public education she attended ITMI and became a tour director. She mainly leads student tours in Washington, D.C. and adult luxury trips in the American West, but on any given day you might find her anywhere! Carol established herself as a go-to person and serves as a mentor and trainer for the industry. She was recently awarded the North American Tour Director of the Year by Insight Vacations. Carol is also a D.C. Licensed Course Leader as well as a trainer and new guide mentor for WorldStrides. Carol has previously led ITMI Signature Master Classes in the Southwest National Parks and Washington D.C.